如何营造饼店氛围,进行饼店策划（How to build the atmosphere of bakery, bakery plan）.docVIP

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如何营造饼店氛围,进行饼店策划（How to build the atmosphere of bakery, bakery plan）.doc

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如何营造饼店氛围,进行饼店策划（How to build the atmosphere of bakery, bakery plan） How to build the atmosphere of bakery, bakery plan? With the rapid development of society, the development of bakery enterprises is now facing more and more challenges. The constant increase in operating costs and the lack of baking talent have further increased the pressure on our baking enterprises. In China, a large national chain enterprise has also found the same problem when upgrading and promoting exchanges. They have a shop in the inland city, the location of the store is very good, is the foot of the street walk, the stores super luxury decoration, operating area of 100 square meters. The sales manager they employ is a regional manager of a world-famous multinational food chain enterprise. The product research and development team has 8 baking teachers and the products are made in china. A lot of people will think this enterprise brand is good, have senior marketing manager, have first-class baking team, will be very successful. But when I had a full range of knowledge, I found the results were quite different from our understanding. The increase in rent and operating costs has kept turnover at a high level, but the store is very stressful in addition to the monthly profit After investigating the store, it was discovered: 1, enterprise image, store advertising due to a long time, the color has faded, influence the overall image of the bakery; 2, the layout of the store problem, the shop furnishings do not have norms, too many cakes, cartons, product circulation box did not deal with in time, waste of space store sales. The bottom of the shelf has some peeling off, which directly affects the quality of the goods on the shelves; 3, product, product quality is very high, but the display is not standardized, cake and bread mix is placed, bread yeast product, cake susceptible to bacteria, especially very fast in the summer moldy products. Product quality is the life of enterprises, once the qual