挑战蒙牛和伊利（Mengniu and Yili challenge）.docVIP

挑战蒙牛和伊利（Mengniu and Yili challenge） The success of an enterprise requires many favorable factors, but there are always one or two factors that are decisive. Foresight is one. The foresight can also be understood as to accurately predict the future of the industry and excellent insight into the market. Three yuan, Sanlu, Guangming is the three oldest statesman of Chinas dairy industry. Sanlu very early on the strategic focus on the low-end milk powder, three yuan and bright has been committed to the promotion of fresh milk. Although the strategic focus of the three companies is different, there is a common reason behind their choice of strategies: they all think it is still very early for the Chinese to reach the point where they drink milk every day. But Yili and Mengniu didnt think so. Deng Xiaopings southern tour speech opened the door of China wealth Chinese, income level and consumption level to increase the speed of rare. The milk life of milk and bread has been gradually played a role, and the market is gradually brewing a huge potential demand. However, the short shelf life of fresh milk has become a fatal injury in its large-scale promotion. If you want to be rich, build the road first. The rapid development of the highway for dairy enterprises in the country to open up the market to provide the conditions, the long range possible. The introduction of milk at room temperature has become an epoch-making innovation of Chinas dairy industry. The highway and the normal temperature milk provided the necessary condition for the rise of Yili and mengniu. Zheng Junhuai and Niu Gensheng, the representatives of the two most outstanding entrepreneurs in China, have provided sufficient conditions for the rise of Yili and mengniu. Their vision, insight into the competition, the strong integration of social resources, and outstanding personal charm, excellent operational management capabilities, is the most valuable asset of the enterprise. Erie, Mengniu, very tacit under