推广常用名词(整理)（Popularize common nouns (arrangement)）.docVIP

推广常用名词(整理)（Popularize common nouns (arrangement)） First, the promotion of the term What is promotion? Many marketers are still vague about it, a job that inspires consumer demand and has a desire to make a product. Sales promotion (SP): promotion refers to the enterprise in accordance with market conditions and their own conditions, through the overall planning, in a certain period of time can promote product sales of the general term. Promotion is an integral part of promotion. The main modes of promotion include advertising, sales promotion, personal promotion and public relations campaigns. Promotion: promotion is a form of promotion, it is the time, is the use of one or more forms to stimulate consumers to buy the product of the time of the game, the scene in the sale or non sale site, to increase the added value of products as the main way of stimulating activities. Personal promotion: the sale of one person to one by means of individual personnel. This can be done by one person. In the process of professional sales of enterprises and the recent distance from consumers, enterprises will also promote the sales by means of marketing. Sales promotion: there are many ways to promote sales. For example, promotion can be called sales promotion, and personal promotion can also be called sales promotion. In marketing behavior, product placement, market vividness, advertising, channel policy, including incentives for business personnel, can be called sales promotion behavior. Channels to help sell: as the name suggests, is to help channel members to sell and an act. Generally adopted method is: enterprises send people to help one or two channel members faster distribution of products, so that channel members have more confidence in the product, so as to achieve a more enthusiastic sales status. Bundling: when selling a product, tying another product; or send a product when selling a product; or when selling a product of the relevant products of this product are put toge