推拉营销（Push and pull marketing）.docVIP

推拉营销（Push and pull marketing） In the 30 years after the reform and opening up today, marketing is more familiar to us but of a word, just like the spring breeze of market economy, the marketing of pear blossoms. For a higher degree of marketization of the beauty industry, the marketing approach is a hundred flowers bloom, without any exception. However, with the maturity of market enhancement, salon owners found in marketing is more and more difficult to break through, a lot of marketing methods used, operation still in trouble around the soft underbelly of marketing where? Lets look at the present on the marketing of a more comprehensive explanation: marketing is the enterprise customer needs as a starting point, there are plans to organize various business activities, provide goods and services to the customer satisfaction and achieve business goals. It is not difficult to see that marketing is a comprehensive process, one is the business activities of the modern marketing theory, even think, before marketing began in the production, and has been extended to the products sold. And now the boss most beauty salons are often in marketing imbalances, or focus only on promotion, or focus only on advertising, or only focus on public relations or service, such incongruity marketing strategy is often the cause of the failure of marketing. The concept and importance of marketing balance Marketing success depends in part on whether there is a balance, but also has the thrust force, the thrust of marketing is about brand advertising, brand reputation, brand image, social and community interaction way of marketing, marketing refers to the rally has on promotion, store image, service marketing. Push marketing can push consumers to a brand, and pull marketing can make consumers decide whether to buy at last. Successful marketing must be the result of thrust and pull together. This is marketing balance. However, the reality is that many beauty salon owners to adopt marketing met