文化营销以文化之名为营销加速（Cultural marketing the name of culture is marketing acceleration）.docVIP

文化营销以文化之名为营销加速（Cultural marketing the name of culture is marketing acceleration） The success of super girls is not only the success of entertainment promotion, but also the success of cultural marketing. In an age of more and more rational consumption, cultural marketing plays an important role in marketing warfare with its unique permeability and long-term influence Cultural marketing: the name of culture is marketing acceleration Do not know from what time, we often find themselves trapped in a certain cultural atmosphere: if you want to drink milk, everywhere will see the super girl Zhang Hanyun with Mengniu milk, sweet and sour drink Mengniu, said: there will be sour and sweet feeling! Want to buy a mobile phone card, Jay Chou cool voice will ring in your ear: dynamic zone: my territory, listen to me.! Just turn on the TV, on the streets, open the newspaper, we cannot do without the urge: Remy Martin will tell you, Remy Martin open, good will come! DELL diamond tells you that life is valuable, love is priceless, diamonds can make your love forever. McDonalds tells us: try McDonalds, and its always fun.! The invasion of various cultures has made us unconsciously believe that a certain kind of feeling or taste only has some kind of commodity. The identification and acceptance of culture have allowed us to accept the marketing behavior of the enterprise imperceptibly and accept the goods without protest. This is the charm of cultural marketing, more and more enterprises are brand communication, through cultural marketing mode, establish the reputation of product marketing, and ultimately achieve the cultural impact on consumers, to accept business or product marketing campaign. Guangzhou legend, I can: integrate elite culture into brand marketing The evening of July 23, 2005, Guangzhou Xinghai music hall brilliantly illuminated, a grand ceremony is being held here, many government officials, celebrities and industry elite attended the evening party, the founder of