新闻报道策划范文（News report）.docVIP

新闻报道策划范文（News report） The following is a small case I have done to illustrate the 7 steps of news planning. Because it is only a demonstration, the contents of analysis and implementation have been simplified. The golden Qizi is a Zhejiang Tianyi health enterprise developed in 2001 with garlic as the raw materials of health care products, formerly known as the positive health element, there is no personality. In the planning process, proposed renamed the golden Qizi, one is because garlic is composed of seven valve, alias seven, the two is because of garlic allicin has high medicinal value, garlic gold, so more appropriate. And the name is unique, easy to remember. (1) market analysis Health care is one of the most China fierce competition in the industry, usually only by big money advertising, in order to open the market, melatonin is a real success. But the weather is healthy, the enterprise funds strength is insufficient, simply has not been able to carry on the large-scale advertisement investment. In the eyes of ordinary people, garlic is the low price of agricultural products, but the golden Qizi is a box of 70 yuan, the price is too high, the price is not competitive. Of course, Tianyi also has its advantages, is the first in China to overcome the allicin extraction of major national scientific and technological projects, the use of high technology of supercritical fluid extraction, successfully from garlic in the golden garlic allicin, high content of science and technology. (2) determine publicity objectives; Tian Yi health, hoping to achieve two goals through news planning: 1, make the product has an impressive debut; 2, as far as possible to highlight the technology content of the product. In addition, due to the financial strength of the restrictions, the sales market is limited to Hangzhou, as far as possible radiation health benefits, the headquarters of Ningbo. Therefore, publicity coverage is mainly in Hangzhou, supplemented by Ningbo. (3) planning n