《合肥新恒生北城印象营销策划方案》(DOC 42页).docVIP

新恒生·北城印象 营 销 策 划 方 案 目 录 第一部分 潜力新站区 悠悠我的家 一、区域市场总体分析··································································4 二、区域竞争对手分析··································································5 三、 项目分析················································································11 第二部分 新生活的高度主义 一、项目名称················································································15 二、项目总体定位········································································17 三、目标客户定位········································································17 四、产品形象定位········································································18 五、延伸——产品品牌与开发商形象··········································18 第三部分 为我们的生活喝彩 一、项目规划建议········································································21 二、商业部分建议········································································23 第四部分 常胜销售秘诀 一、销售目标···············································································26 二、销售策略···············································································26 三、销售方式···············································································29 四、销售步骤···············································································30 五、销售进度···············································································31 第五部分 关注新恒生 分享新生活 一、推广主题···············································································33 二、推广重点···············································································33 三、推广目标···············································································34 四、推广费用···············································································34 五、项目销售周期·······································································34 六、具体推广计划·······································································34 第六部分 附件部分 第 一 部 分 潜 力 新 站 区 悠 悠 我 的 家 区域市场总体分析 合肥新站综合开发试验区是安徽省政府于1995年4月批准设立的省级开发区，规划面积16.1平方公里，集中开发12平方公里，享受市级经济管理权限。试验