区域经理全攻略之二--市场问题及解决思路（Regional manager strategy - market problems and solutions）.doc

区域经理全攻略之二--市场问题及解决思路（Regional manager strategy - market problems and solutions） The dialectic of materialism says that contradictions are everywhere, and the internal contradictions of things are the fundamental driving force of things. In the marketing persons dictionary: market problems are everywhere, and market problems are the root cause of market advance. As a qualified regional manager, we should be good at investigating the market and find out the market problems and solve the market problems, so as to promote the market growth. (the following is an excerpt of the report on the cleaning up of the huaming market, which is not processed and completely original. 1. The four problems and solutions of the business team: (I) existing problems: 1. Inadequate preparation. Low morale and lack of cohesion - the team is a sheep. The former manager often spread negative remarks to the salesmen and dealers. The original words: dont even think about the prize money. This years mission is not going to be finished. Its too high. I cant see the edge! At the same time, the former manager often went missing, and the salesman and the dealer could not find anyone. The former managers two words of catchphrase, look at it yourself! What should I do? 3. Lack of communication, management confusion and frequent violation of company rules -- a group of sun wukong, without a tight charm. Due to the former manager likes to do big boss of cutting, everything from the salesman own choice, at the same time, the lack of supervision, guidance, evaluation, training, all the sign is, the application is not through the manager to sign. This leads to business people at the grass-roots level to do things all by feel, by experience, dont know the company regulation, not familiar with process, the work target is not clear, the responsibility is not implemented, make some kind do bad things, at the same time, it provides a hotbed for irregularities, that the auditing department of XX market listed a