什么叫公司的vi（What is the companys vi）.doc

什么叫公司的vi（What is the companys vi） I. definition of VI VI is the Visual Identity, which is the most powerful and infectious aspect of CIS system. The external information that people perceive, 83% of it is through the visual channel to reach peoples mind. In other words, vision is the most important and primary channel for people to accept external information. Corporate image visual identification, that is, the CI will be non-visual content into static visual identification symbols, with extremely abundant diversity of application forms, in the most extensive level, for the most direct communication. It is a quick and convenient way to design science and implement favorable visual recognition, which is to spread the business philosophy of enterprises, establish enterprise awareness and shape the image of enterprises. Ii. VI application factor system design table 1. Hospitality projects The conference room, meeting room, conference room furniture, ashtray, cushion, serve food and drink, customer use stationery. Goods and packing classes Product packaging design, wrapping paper, packing box, packing box, various packaging used badges, sealing, sealing, paste trademarks, tapes, labels, etc. 2. The symbol class Company name brand, building appearance, signs, outdoor lighting, neon lights, inward and outward indication signs, road signs, window display, activity type, monuments, all kinds of signs, dealers with all kinds of business signs, sign. 3. The account class tickets Orders, invoices, bills, orders, bills, forms, notices, letters of confirmation, contracts, cheques, receipts, etc. 4. Stationery Special stationery, notes, envelopes, paper, envelope, references, etc. 5. Apparel Men and women working uniforms, uniforms, working caps, neckties, cravats, handkerchiefs, tie pins, umbrellas, tote bags, etc 6. The printing Stock, annual report, company list, investigation report, self-run newspaper, resume, general situation, certificate, etc. 7. Mass communication Newspa