中石华东《公共关系学》2014年秋学期在线作业(二)（Zhongshi east China public relations, 2014 autumn semester online homework (2)）.docVIP

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中石华东《公共关系学》2014年秋学期在线作业(二)（Zhongshi east China public relations, 2014 autumn semester online homework (2)）.doc

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中石华东《公共关系学》2014年秋学期在线作业(二)（Zhongshi east China public relations, 2014 autumn semester online homework (2)） Public relations, 2014 autumn semester online work (2) 1. Topic selection 1. The behavioral identification system does not have the following characteristics () A. uniqueness B. scientific C. consistency D. strategic Correct answer: B 2. In public relations research, () is the basic method of obtaining first-hand information. A. opinion polls B. Data research C. Sampling survey method D. Public opinion survey Correct answer: A 3. General public relations research activities are generally experienced in these three stages. A. prepare, investigate, analyze B. prepare, plan, research C. Preparation, investigation and research D. Planning, investigation, analysis Correct answer: C 4. Image shaping of the object does not include () A. product image B. brand image building C. Image shaping of service D. environmental image building Correct answer: D 5. Extended image shaping does not include () A. service image B. Image of competition C. Image building of reputation D. environmental image building Correct answer: A 6. () is the key to the image competition of social organizations. A. public relations decision B. public relations activities C. public relations planning Public relations program Correct answer: C 7. The most widely used method in the public relations survey is () A. Data analysis method B. Public representative forum C. group discussion D. opinion polls Correct answer: D 8. The corporate public relations crisis can be divided into () according to the manifestation of the loss to enterprises. A. Tangible loss crisis and invisible loss crisis B. man-made crises and non-human crises C. direct and indirect crises D. Manifest in crisis and potential crisis Correct answer: A 9. () is the center of the enterprise visual image recognition system (CI) system. A. concept identification system B. Activity identification system C. Visual identification system D. Pe