中国品牌需要什么样的价值评估（What kind of value assessment do Chinese brands need）.docVIP

下载本文档

1
0
约1.55万字
约 11页
2017-08-04 发布于河南
举报
版权申诉

中国品牌需要什么样的价值评估（What kind of value assessment do Chinese brands need）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

中国品牌需要什么样的价值评估（What kind of value assessment do Chinese brands need） The Chinese brands world dream is an illusion As the earth knows, China is getting closer and closer to the world, and in many parts of the world, Chinas position is getting higher and higher! The key is that Chinas economic strength and Chinese brands are becoming more and more unregarded by the world. The big money is the same in many dynasties! With the drive of the external and internal desire to improve their own position, Chinese brands urgently need the worlds mainstream consciousness and consumers cognition. Especially domestic such as haier, lenovo, huawei generally accepted the world-class brand more and more win the attention and concern of the world, from the beginning of each a concerned about Chinas national brands on the domestic and international professional brand evaluation institution list find consolation in comfort and the brand value of their own information. In January 2004, in the selection of the world brand laboratory, 100 of the worlds most influential brand , haier ranked 95, became the first to enter the world 100 brands of domestic Chinese brands. For a moment, the whole nation was jubilant. In July 2004, the worlds top 100 brands, launched by InterBrand, the worlds most authoritative brand consulting group, was named after the worlds top 100 brands in 2004. And Chinese companies are not included. In 2005, media reported the Chinese background of world brand LABS and publicly questioned its rankings credibility. After giving China more surprises and uplifting, haier has brought more disappointment and anger to the Chinese public. The root cause is that haier is almost mythological in China! Haier has basically become a symbol of the Chinese nations ability to hold its head high and erect a straight waist. But the world brand lab halo of the dark, then the haier brands original dazzling light also gradually faded away! Back to the real world, people start to think about