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金六福酒重庆市场完整的广告宣传方案(Chongqing wine market advertising program complete)
Chongqing wine market promotion plan
Around the concept of mid autumn home, advertising should choose outside the home, along the way and range of shopping, almost all the peoples daily activities: community promotion can contact at home every day; let the people go home signs in the first time to contact, hundreds of millions of wandering on the way back home in the inevitable; the station box, newsstand boxes expose people everywhere in daily activities; building OEM, let people in their daily work, there is no escape contact. Almost all the media have become the most effective carrier communication here, to ensure that no completely surrounded by a fish escaped through the Seine, Jinliufu communication atmosphere. In this holiday season season, let people no doubt choose Jinliufu products.
The purpose of cooperation: Chongqing Canal City advertising exert their own advantages, integrate all kinds of media in the shortest time, according to the specific requirements of Jinliufu, make the implementation plan, and execute in the shortest time, canal city advertising responsible for all aspects of specific contact and operation control, high efficiency and low cost to be to maximize the benefits of advertising.
It is recommended to do the effect of three levels:
A: in two large import channels in and out of Chongqing, the road to cross brand brand, establish a corporate image of strength, the first time to stimulate the potential high purchase of the crowds desire to buy.
Two: the promotion of consumer hot spots
According to the business focus: Monument for Liberation, Yangjiaping pedestrian street, Nanan District, pedestrian street and other commercial consumer groups focus, focus on the introduction of corporate image and products, gradually promote the consumer groups of wine trust and loyalty. The main suggestions: building top boxes and cross licensing
Three: the chain extension depth refineme
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