革新涂料营销,漆宝强力突围（Innovative coating marketing, paint Po powerful breakthrough）.doc

革新涂料营销,漆宝强力突围（Innovative coating marketing, paint Po powerful breakthrough） In the absence of a penny of bedding, level distribution rights threshold fee of not less than 200 thousand, only took less than two months time, water paint treasure has set up nearly sixty city level stores in nearly twenty provinces and cities nationwide, more than half of sales Lu Pansheng, the store has realized second hit purchase products by consumers around the country sought. The industry is called, has created a small China paint industry marketing miracle. Difficulties and opportunities According to reports, in 2002 1 ~ September national coating production of 1 million 420 thousand and 500 tons, an increase of 10.61%, in 2002 the National Coatings output more than 2 million tons. In 2002 1 ~ September, architectural coatings production reached 463 thousand and 600 tons, an increase of 14.44%, by the national development of the western region, the construction of Olympic venues, important engineering and civilian residential areas are increasing, and the introduction of relevant policies, the paint industry in the next few years will maintain a higher growth rate of development. China currently has a coating of nearly 4000 companies, the average annual production scale of 2 million 400 thousand tons, annual sales of 40 billion yuan. It should be said that the paint industry in terms of market capacity and development space is a relatively large industry. But this is not consistent with the market competitiveness of the industry, paint coatings market is very poor, is in danger of being eroded by the foreign giants. On the one hand, because the paint industry lower threshold, in many manufacturing enterprises, the domestic paint industry, the lack of well-known brand, market and price confusion, lack of industry standards, product quality is uneven. On the other hand, by the end of June 2002, the worlds ten largest paint factory at the end of an American prominent company quietly l