策划书21（Proposal book 21）.docVIP

策划书21（Proposal book 21） The school anniversary sponsorship plan book case skills The school in November 25, 2009 and held a celebration of the anniversary, we are such outreach activities on campus publicity planning unit, the feasibility of business activities sponsored by college students, especially the feasibility of sponsorship anniversary celebrations have more in-depth understanding. Now let us for your company for the sponsorship of the feasibility report. First, feasibility analysis As the youth spokesperson, students always filled with the vitality of the young, full of enthusiasm passion, campus students have their own characteristics: the range of consumer groups consumer focused, targeted, high consumption; easily affected by the surrounding environment, to guide consumption; easy to form the trend, and the radiation quickly to the surrounding area; the ability to accept strong, especially on the ability to accept new things. In November of this year is the best time to carry out the activities of the best time of product promotion, image planning the best time. Because the university life has entered the track, everything is smooth, and the lessons are less compared to the other months, there will be more time to organize and participate in activities. And November is a buffer period consumption peak, is the best time for businesses to promote their products, in the propaganda of gold, which lead to design your creative organizational activities, which can make the most effective propaganda in this month, will be able to quickly occupied this piece of more than million people in the market. Two. Market analysis (the investment activities of the advantage) 1. with TV and newspaper media compared to propaganda in schools has a good price, available funds rarely do the best publicity. 2. school regional consumption concentration, targeted, easy product brand thorough popular. The company can conduct propaganda in this environment, the effect as can be ima