经销商困局下的市场突围（Dealers market breakout under the predicament）.docVIP

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2017-08-04 发布于河南
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经销商困局下的市场突围（Dealers market breakout under the predicament）.doc

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经销商困局下的市场突围（Dealers market breakout under the predicament） In the days before the end of the Jinan book fair, I come into contact with the majority of dealers indicated this year decline in performance is more serious, the most obvious feeling is the busy season. Usually than peak season sales fell by about 20%, which means that most of the performance of the distributors at least about 20% decline over the same period. Dealers in the middle part of the sales chain, its sales performance is not only subject to the supplier at the same time also depends on the influence of distributors and terminal sales fluctuations, so the factors affecting the volume of business is very much. How to deal with the market trend of dealers, to ensure the performance should not be affected or will reduce the impact to a minimum? The book, many agents have expressed their coping measures. Strengthen internal control and team building Recently, the author has visited Nanjing, Hangzhou and other places dealers learned that a provincial agents generally used people in more than 10 people, including office expenses, staff wages, rents, entertainment expenses, a year, their spending at about 400 thousand. To calculate the average rate of profit in a province on behalf of annual sales of 12 million 7% of their gross revenue, profits of around 800 thousand, remove the expenses in profits a year from 30 to 400 thousand. If the internal control is not strict, very little profit, not in the market, are likely to disappear from the market. In the trend of the market environment, resulting in the decline in sales agents profits decline, while the cost increase also caused a decline in profit rate. When we cannot change the external environment, only from the inside to strengthen management, improve efficiency. Chongqing Hongjing culture media Co., Ltd is currently the largest in Chongqing engaged in journals, books and audio-video products and sales of professional culture of the company, its inte