终端活动创新让你的终端飞起来（Terminal activities, innovation, so that your terminal flying up）.doc

终端活动创新让你的终端飞起来（Terminal activities, innovation, so that your terminal flying up） Perhaps the market competition industry has entered a transition period, perhaps planning activities is not innovative, perhaps consumers anti flicker ability to improve, perhaps is the macro environment of the market optimistic scene, do not know from when, terminal promotion activities are no longer what work. I am engaged in the water heater industry, every month, the company will have a planned terminal activity program, that is, the program is actually a template for the national customers, and even did not pass the experiment and model build. In this way, under each customer according to their own regional conditions for innovation, and then planning to implement. In a few years ago, make a plan and a bit of a propaganda, can make terminal activities to promote sales, new products and cleaning up inventory has played a significant role, but in a period of time according to the authors experience, the feeling seems to terminal marketing and promotional activities has become increasingly difficult, and the effectiveness of well, when many promotional activities only to a clear inventory of a role, a campaign down many times is the costs and benefits of the flat, puzzling, customers also understand, terminal seems to have encountered a bottleneck. In this year it seems that you can contact the terminal activity is less frequent and complex types, terminal activity seems to be every day you can see, like home appliance stores even every weekend promotion this week, two of these brands, two brands that next week, turns into battle. In the authors customers, there are also some appliance stores customers, sometimes very do not understand how you all engage in activities all engage in promotions, customers also said very objective, unified manufacturers get, you have to not engage, say manufacturers task, you have to digest the stomach, can not always keep the belly, say the market is no