电影院新的营销（Cinema new marketing）.doc

电影院新的营销（Cinema new marketing） I am a loyal fans, basically every movie to the cinema to see all. In the viewing period, I have some new ideas for the initiation, please allow me to live in Chengdu for example. From the following aspect, still restricts the rapid development of cinema. 1. Chengdu market space It is understood that since the 2000 Chengdu movie box office has maintained a 40 million level, has been that the market is already saturated. With the large number of Five Star Theater built, Chengdus cultural consumption ability to improve day by day, 2003, at the box office in Chengdu reached 60 million, ranking fifth in the country. The last 4 yards line together to make Chengdu the box office exceeded 90 million. According to industry analysts, by the end of 2007, the box office will be a breakthrough billion mark for the first time, is expected to reach 120 million, an increase of 15% over last year. Close to 5 million of the urban population of Chengdu, per capita 20 yuan / person, equivalent to the average annual per capita consumption of a film, the current consumption of this view, the market space is not saturated, there is still a lot of space to develop. The 2. Chengdu cinema competition At present, Chengdu has more than 10 Star Studios, become a country with the largest city cinema. The scope of business from the city to the south along the two loop layout, especially fierce competition. Today, in Chengdu, two kilometers of Road South Loop ten is Bauhinia, Shanghai international, Jinhua Wanda three five star cinema. While the Pacific theaters next year also plans to invest 8-10 studios in Sichuan; Emei cinema is expected to invest 2-3 studios in Chengdu City, two to 3-5; and Wanda will be in the two loop to continue planning their own territory. How to compete for customers in a fixed place to become the focus of the development of the cinema. 3. cinema business model First, business content monotonous, currently only play just a new movie theater