成功的产品经理 课时12小时(2天)（Successful product manager class 12 hours (2 days)）.docVIP

成功的产品经理 课时12小时(2天)（Successful product manager class 12 hours (2 days)） [training]: The basic concept and framework of product management, 1 ? the main problems existing in the industry, product management ? basic concept of product management ? how to define the product, how to divide the product line ? the relationship between products and projects ? development stage product management ? difference between product management and project management ? system framework and the core activities of product management ? strategic framework of product management #61551 products; strategic vision ? product platform strategy ? the construction of product platform lack of product platform, benefits ? how to planning and management of product platform ? business product line planning ? output method and product line planning ? case: how to carry out the product positioning and definition ? framework of product management ? product management organization ? reasons of matrix management ? case: product line management office, IPMT framework and responsibilities ? framework of product management ? the relationship between the level of product management process ? examples: example of a companys products industry management system 2, market management and product planning ? the main problems existing in the industry market management. ? the relationship between market management and product development process ? several stages of market management process ? phase one: the correct understanding of the market (how to find the potential opportunities and goals) ? stage two: market segmentation (preliminary definition of the target market segments) ? phase three: product portfolio analysis (analysis of competition environment, investment opportunities, etc.) ? stage four: develop a business plan (the entire product line or product series of business plan) ? stage five: balance management and pipeline resources (scheduled project priority) ? market management process output -- product