广州购书中心2005年营销策划方案简介（Brief introduction of marketing plan of Guangzhou Book Shopping Center in 2005）.doc

广州购书中心2005年营销策划方案简介（Brief introduction of marketing plan of Guangzhou Book Shopping Center in 2005） Guangzhou Book Center 2005 marketing plan (2009-10-30 11:03:41) Tags: Guangzhou book center of audio and video products marketing planning Andersen Whampoa　 New Oriental School Education Scheme classification: campus complex Guangzhou Book Center 2005 marketing plan Planning: comprehensive utilization of social resources, carry out the brand of our company has large activities, the establishment of new brand activities to enhance social awareness. According to the specific festivals or social hot spots, each period of the establishment of a theme of marketing activities, according to the characteristics of a comprehensive sales floor or several sales floor, select the relevant publishing resources, social forces, cooperation of exhibitions, lectures, signings and other types of activities. At the same time make full use of cyber source, carry out online purchasing service through our website, online shopping to attract readers in a variety of promotions, increase sales. A large, planning activities: [Taiwan] sonorous books The cardiac sonorous books from the creation recommended in October 2003 in the East started today, after a year of operation, has gradually formed an influential marketing activities. Cardiac activity content per month for a recommended period, each recommend 2 to 3 kinds of Humanities and social science books, the Guangzhou book center and the Whampoa　 branch of the sales floor to twenty percent off discount sales. Activity form: in addition to the bookstore in the sale, but also combined with media, school to recommend books held promotional activities, such as cooperation with Southern Television launched the book of time program, invited the author interviews, famous books, on site debate activities. Guangzhou radio and innovation reading is always beneficial column, invited the author interviews and reading quiz. Books in cooperation with the