激活传统渠道（Activate traditional channels）.doc

激活传统渠道（Activate traditional channels） In recent years, large chain business terminal A new force suddenly rises. its strong financial strength, and marketing strength often anti manufacturers, the formation of big bully shop situation in the market. The face of the emerging chain channels, after the cooperation, many manufacturers feel that all bitter sweet, turn again into a traditional channel once forgotten, with traditional agents and distributors of cooperation to mention schedule up. However, the manufacturer is surprised to find that the traditional channel has undergone a major change: with the full development of market competition, individual products more low profit, agents arent loyal to a brand, in the choice of products tend to milk is the mother, relying solely on the prospect of education and biscuits the project has been difficult to make in the distribution of their products wholeheartedly; in order to survive and profit, the agents will be the risk of business operations to quietly passed on to their own business personnel or subordinate agents, resulting in each link chain and not achieve win-win, make the channel at the end of the personnel quality decrease, and the impact of product sales image; some agents in order to get incremental rebate, according to the assessment criteria at the stockpile, at the same time delay of payment, so that shipments of manufacturers is far less than the actual market. Sales agents; the emperor far, the manufacturers say one thing and do another...... A series of problems. So, the traditional channels really become a tasteless gesture of chicken ribs? The answer is: No. If properly managed, fully tap the development potential, weaknesses, traditional channels can provide manufacturers with more loyal consumer groups, more flexible marketing mode, more than the modern new profit chain channels. This is a win-win channel: survival In the traditional channels of this ecosystem, manufacturers, merchants, merchants or