大众型服饰品牌终端培训的三元主体(The three main body of terminal training for popular clothing brands).docVIP
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大众型服饰品牌终端培训的三元主体(The three main body of terminal training for popular clothing brands)
The marketing personnel training work for many years engaged in the clothing brand terminal, in the clothing enterprise and cooperation among enterprises often feel there are many misunderstandings in the training set and management mode: on the one hand, the expectation effect of training is too high, I hope the trainer in just one day after the training period, the trainees can produce a qualitative leap in sales; on the other hand, after the fear in the enterprise to pay money and energy instead of the other trainees into his door, cultivate the talent for competitors. Therefore, the operation and return reasonable benefit recognize clothing brand terminal training, can make the enterprise more targeted funding, it can get a more accurate and effective training benefits.
In the interpretation of this topic, we firstly make a general analysis of the terminal trainees:
As the terminal stores clothing brand market sales organization, its profit situation will determine whether the enterprise can obtain the perfect market, the key in the terminal stores the goods in the process of marketing sales execution and management personnel is related to the fact that the results of the. The composition of the sales staff in large and medium-sized city brand franchise stores in the US can be found: the age of positioning its sales of products in the market determines the sales staff of the age level, if the brand consumer consumption ability is stronger, the recruitment of sales personnel quality (especially knowledge and sales experience) is high. And mainly discusses in this paper the popular clothing brands (i.e., products in the market in the age of 1630 years positioned between the main marketing products cost less than one thousand yuan, the fashion brand for regular consumption) in sales is relatively simple, on the one hand, the age level is low, have experience in sales Co. and the
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