nike 品牌中国区市场策划书（Nike brand China regional marketing plan）.docVIP

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2017-08-04 发布于河南
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nike 品牌中国区市场策划书（Nike brand China regional marketing plan）.doc

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nike 品牌中国区市场策划书（Nike brand China regional marketing plan） NIKE brand China market planning book,.Txt people never know who inadvertently told you goodbye, then really gone. How long is a minute? It depends on whether you are squatting in the toilet or waiting outside the toilet NIKE brand China regional marketing plan NIKE is the name of the Greek goddess, whose trademark represents the SWOOSH (feathers) of the Greek goddesss wings, which represents speed + motion. NIKE company since its establishment, continuous exploration and innovation, with its strong strength ahead of the same brand, largely dominated the world sports brand in the market, in 1999, launched specifically for the sports top professional athletes and the design of the most innovative Alpha products, five dot marks investigation, exploration, innovation, verification and competition five steps. As a world famous brand, NIKE is still in continuous efforts, in addition to its superb shoe technology, NIKE is more in the media to make one upmanship, is spared no expense, the worlds top athletes in different sports as its brand spokesperson, such as Michael Jordan (basketball), Ronaldo (football), Michael (Johnson. Track and field) and so on, which is more Micheal.Jordan launched its independent brand AIR JORDAN. At present, NIKE has almost become a well-known sport brand for everyone, but NIKE will continue to explore, continue to make new, become the worlds first brand. Profiles of enterprise companies Company profile 1972 NIKE company was formally established. Its predecessor is NIKE by the current president Phil Knight and Bill coach Bowerman blue sports investment company. 1973 Perry, the American record maker from 2000 to 10000 meters, became the first track and field athlete to wear NIKE sneakers. 1978 NIKE International Corporation was formally established. NIKE shoes are entering overseas markets such as Canada, Australia, Europe and South america. 1979 The first use of NIKE patented air cushio