到底把客户当什么!（In the end what customers!）.docVIP

到底把客户当什么!（In the end what customers!） A few days ago to see the CCTV show, host Shui Junyi in talking about top talk program interview with Russian President Putin, U.S. Secretary of state Rice felt that as an ordinary TV workers, in the face of a superpowers head of state, but felt some apprehension, sometimes. After listening to feel a bit strange, and then come out of a common problem: How to treat customers? Since the customer is God is the general commercial standards, but has also often have customers are brothers, customer is the wife and so on saying. See a foreign book a few days ago (author Robert. Shu Ke is a former adviser to President Reagan), said the customer is the child! Is the change of the times more in the future generations of customers more low? Public opinions are divergent. resulting in confusion, loss. So it is necessary to comprehensive analysis, in order to set the record straight! The strategy, the customer is god What is the essential feature of market economy? Is a limited resource. The resources include: human, material and financial resources, time and so on. The limited resources determines that any manufacturer can monopolize the whole market, nor the whole market of potential customers as its target customer marketing. For example: a production of leather shoes manufacturers if its customers are all men and women, so he is not far away from bankruptcy. So, the limited resources determines the market segmentation, that is the limited resources of enterprises in a certain customer. Because of this kind of market segmentation , centralized enterprises will be able to understand the need for this particular part of the customer more than competitors, design and production of products can better meet the needs of. Therefore, the essence of marketing is: market segments, market segments to understand customer needs, to better meet the needs of the customer market segments. For example the car market, BMW is selling the front seat (seat):