Nissan’s Advanced Technologies PURE DRIVE（日产的先进技术纯粹的驱动）.pdfVIP

Nissan’s Advanced Technologies - PURE DRIVE NISSAN COMES FROM BEHIND TO LEAD IN SUSTAINABILITY Seven years ago, Nissan was widely criticized as an environmental laggard. As archrivals basked in the green spotlight with their hybrids, Nissan had little to show from an RD pipeline that was only just recovering from years of reduced spending. The criticism stung. But like a red cape waved before a bull it goaded Nissan engineers into a full-force charge to prove they were not only as good as the competition – but better, way better. As a result, today’s “green playing field” looks quite different. Nissan is now in the front rank of the race to a future of sustainable, zero-emission mobility. The launch of Nissan Leaf – the first modern, mass-produced all-electric vehicle (EV) – has drawn widespread attention and awards worldwide. But Leaf is only the opening act in long-range plan for a comprehensive suite of sustainable technologies. Ultimately, Nissan believes electric propulsion is the key to sustainable mobility. But there is still a long way to go before electricity can challenge the dominance of fossil fuels. And the pace of progress will be determined by choices made by millions of consumers around the world. So the Nissan Green Program – the company’s blueprint for environmental progress – charts a long-term holistic strategy: pushing the limits of current technology while moving ambitiously toward an electric future. PURE DRIVE: Go Further On Less Although there may be no “magic bullet,” no single breakthrough that could eliminate emissions and end our dependence on oil, there is still vast scope to improve today’s internal-combustion engines (ICEs) that effectively use just 20 percent of the energy value in petroleum fuels. Progress may come in small, incremental steps. But small steps and simple solutions are critical to near-term progress, especially in fast- growing emerging markets where customers cannot afford