中国城乡居民茶叶消费对比研究.pdf

茶叶科学 20 15，35 （4 ）：397~403 Journal of Tea Science 投稿平台： 中国城乡居民茶叶消费对比研究 1,2 2 管曦 ，杨江帆 1. 福建农林大学经济学院，福建 福州 350002 ；2. 福建农林大学茶叶科技与经济研究所，福建 福州 350002 摘要：基于CHNS 2011 年的数据，本文利用Double hurdle 模型，从参与消费和消费多少两个角度对比分析了 中国城乡居民的茶叶消费。结果表明，中国城乡居民中分别有2.61 亿和 1.67 亿的饮茶者，日均饮茶量分别为 3.19 杯和2.81 杯，城乡的茶叶消费普及率分别达到46.5%和33.0% ，城镇居民和农村居民的茶叶消费收入弹性 分别为 11.19%和7.9% 。城镇居民参与茶叶消费受年龄和收入影响，农村居民参与茶叶消费受收入和家庭规模 影响，城乡居民中男性消费者的饮茶量更多，在茶叶消费量的影响上，年龄、收入、家庭规模和受教育程度 对城乡居民茶叶消费量具有显著的正向影响。推动中国国内茶叶消费的政策建议是考虑政策的适用性、加快 提升城乡居民收入和准确寻找缝隙市场。 关键词：城乡；茶叶消费；Double hurdle 模型 中图分类号：TS272.5 ；F307.12 文献标识码：A 文章编号：1000-369X （2015 ）04-397-07 Comparative Study of Tea Consumption between Urban and Rural Residents in China GUAN Xi1,2, YANG Jiangfan2 1. College of Economics, Fujian Agriculture and Forestry University, Fuzhou 350002, China; 2. Institute of Science, Technology and Economics of Tea Industry, Fujian Agriculture and Forestry University, Fuzhou 350002, China Abstract : Based on the data from China Health and Nutrition Survey in 2011, the paper used double hurdle model to analyze the tea consumption between urban and rural residents, from the perspective of participation of tea consumption and how much to consume s. The results showed there were about 0.261 billion and 0.167 billion tea consumers in urban and rural regions, the corresponding quantities of tea consumed were 3.19 cup and 2.81 cup per day, 46.5% of urban residents and 33% of rural residents drink tea, income elastic of demand for urban and rural residents were 11.19% and 7.9% respectively . The participation of tea consumption of urban residents was