“荔神”品牌荔枝酒上市推广营销策划完整方案.doc

“荔神”品牌荔枝酒上市推广营销方案 目录··············································（1） 前言 ·············································（2） 一、营销对象········································（3） 二、营销目标·······································（3） 三、宣传核心·······································（3） 四、推广时间········································（4） 五、投放区域·········································（4） 六、实施手段·········································（4） 1．整合传播策略······································（4） 2．软性文章炒作······································（5） 3．公关活动··········································（6） 4．促销刺激方式······································（7） 5．特定的终端宣传····································（7） 6、持续的事件营销····································（8） 七、信息反馈·········································（9） 八、费用预算········································（10） 九、效果评估·······································（10） 前言 荔枝作为东方的水果，数千年来它壳如红缯,瓤白如玉的绝颜令人人都想品尝.其形其尊足堪比作东方水果的“东方之珠”。我国是世界荔枝的原产地，我国古代记载果树的著作有15部，其中10部是记载荔枝的。  荔神荔枝酒承传东方金黄色的神奇魅力，以酒的形态更持久地展示荔枝的无与伦比的神韵。红葡萄酒的宝石红色赋予生活西方式的浪漫多情，荔枝酒的金黄色赋予生活东方般的财富健康。 然而荔枝酒的目前的市场情况却不容乐观，对荔枝酒的认识还不够深刻，销售 【本文具有使用参考价值，下载后可以编辑修改，只限百度文库原作者分享，下载后请不要重复上传在百度文库或者其他文档分享网站里。谢谢配合。】 1