消费者决定购买品牌与原产地国家影响奢侈产品.pptVIP

Brand and country-of-origin effect on consumers decision to purchase luxury products Journal of Business Research (2011);主要框架（思路） qualitative data previously gathered on this topic（ Brand and country-of-origin effect on consumers decision ） questionnaire online in seven countries (China, France, India, Italy, Japan, Russia,and the USA) total sample of 1102 respondents These results concern the differences in therelative importance of components of the consumer decision-making process in respect of the purchase of luxury and non-luxury goods; the relative importance of