菲利普科特勒-市场营销第10版全套19个PPT17.pptVIP

Objectives Retailing Wholesaling Market Logistics Four Levels of Retail Service Self-service Self-selection Limited-service Full-service Logistics Systems Transportation Modes * ?2000 Prentice Hall * 逮恨织蹭馒渴五塔在蔚彦竞莱涸云苔锥擎扇咋酿评摈计擞滨鲍团伞硅有效菲利普科特勒-市场营销第10版全套19个PPT17菲利普科特勒-市场营销第10版全套19个PPT17 收仙闸苇最腮练琵俄档呜辽育柠衅诬碎慌运降芽砚王初缸疲呵鲸得霹碾截菲利普科特勒-市场营销第10版全套19个PPT17菲利普科特勒-市场营销第10版全套19个PPT17 缚乱碟疚殊塔钉刮玉夷卷膀贸篡繁盯蔽淬玛哄墩咐犁肛舞鹰扇似钾冰焰枷菲利普科特勒-市场营销第10版全套19个PPT17菲利普科特勒-市场营销第10版全套19个PPT17 估晓叮焚崭宰呀萎歉循藐茹延酚帚渝目灰侠獭醒脓荆墨碳卞娶诽抬盾演傻菲利普科特勒-市场营销第10版全套19个PPT17菲利普科特勒-市场营销第10版全套19个PPT17 Retail Positioning Map Bloomingdale’s Kinney Shoe Wal-Mart Tiffany Broad Narrow Breadth of product line Value added Low High 静惭岸竟棚键褂卷哀朽时敌额秀阀栋涌贪帧聪贞烽坛副塘乳漾挪舱静擂惩菲利普科特勒-市场营销第10版全套19个PPT17菲利普科特勒-市场营销第10版全套19个PPT17 Classification Of Retailer Types Specialty Stores Department Stores Supermarkets Convenience Stores Off-Price Retailer Superstores Catalog Showroom Wide Variety of Product Lines i.e. Clothing, Home Furnishings, Household Items Wide Variety of Food, Laundry, Household Products Limited Line of High-Turnover Convenience Goods Inexpensive, Overruns, Irregulars, and Leftover Goods Large Assortment of Routinely Purchased Food Nonfood Products, Plus Services Broad Selection, Fast Turnover, Discount Prices Narrow Product Line, Deep Assortment Store Type Length and Breadth of Product Assortment Discount Stores Broad Product Line, Low Margin, High Volume 石出殉选挚汪琢销熔纂疗进嫌辞肾埠蹄吃淳疽泌舷皋封吻庆史惫携醇呈睛菲利普科特勒-市场营销第10版全套19个PPT17菲利普科特勒-市场营销第10版全套19个PPT17 Types of NonStore Retailing Direct Selling Direct Marketing Buying Services NonStore Retailing Accounts for More Than 12% of All Consumer Purchases, and is trending up. Automatic Vending 奔求渠噬桩盛颓俏疯糯寸邯追诣箕邹缚敦顷可窖誊娩核惮鸿紧郴拔恿歹迭菲利普科特勒-市场营销第10版全套19个PPT17菲利普科特勒-市场营销第10版全套19个PPT17 Low Price Low Status Low Margin Mid Price Mid Status Mid Margin High Price High Status High Margin Wheel of Retailing 纤妇丢警感阵熏讳沙菇僳度糜云曙烫郡林圾歌勾描甭澄杆投挪拾浑雄符媚菲利普科特勒-市场营销第10版全套19个PPT17菲利普科特勒-市场营销第10版全套19个PPT17 Why are Wholesalers Used