Asia Consumer Insights Center（亚洲消费者洞察力中心）.pdf

Asia Consumer Insights Center The evolving Indonesian consumer November 2013 Rohit Razdan Mohit Das Ajay Sohoni About McKinsey Company McKinsey Company is a global management consulting firm dedicated to helping the world’s leading organizations address their strategic challenges. With consultants deployed in more than 50 countries around the globe, McKinsey advises on strategic, operational, organizational and technological issues. For more than eight decades, the firm’s primary objective has been to serve as an organization’s most trusted external advisor on critical issues facing senior management. About the McKinsey Innovation Campus The McKinsey Innovation Campus (MIC) in Singapore, in partnership with the Singapore Government through the Economic Development Board (EDB), was officially launched in 2012. The first of its kind for McKinsey globally, and the first of its kind in Asia, the MIC is designed to deliver ground-breaking knowledge which helps companies in Singapore and across Asia address their toughest challenges. It will drive intellectual property creation efforts in Singapore by bringing together the best of global and local expertise for innovation at scale, piloting new cutting edge capabilities in areas such as energy efficiency, government, consumer insights, and public sector management. About the McKinsey Asia Consumer Insights Center The Asia Consumer Insights Center develops new market insights for companies working to satisfy Asia’s rapidly evolving consumer needs. It aims to drive an understanding of the beliefs, attitudes, and motivations that underpin customer behavior through their purchase decision journey. By combining McKinsey experience and proprietary data sets with that of our clients, we can determine what information is needed and what actions should be taken. When gaps are identified, we can bring to bear a broad portfolio of tool