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Customer Satisfaction Mazda(客户满意度马自达)
Customer
Satisfaction
19 COMMITMENT TO CUSTOMERS
Quality
Products
Sales
After-Sales Service
40 Safety Initiatives
I will develop sales and marketing strategy in Europe with my
experience at Mazda Motor Corporation
I am in charge of product planning at Mazda Motor Poland. I took six months training from
January 2014 at Mazda Motor Corporation. The training allowed me to understand more of a “big
picture” behind business and experience Japanese culture which is underlying Mazda brand
values.. I was also able to recognize the future direction of Mazda’s product development
further. Now I am even more confident for carrying out my work and developing sales and
marketing strategy in Poland with my experience at Mazda Motor Corporation.
Rybak Grzegorz
Marketing Department, Mazda Motor Poland Co., Ltd.
18 Mazda Sustainability Report 2014
Customer Environmental
Mazda CSR Social Contributions Respect for People Management
Satisfaction Protection
COMMITMENT TO Mazda provides an ownership experience that exceeds
CUSTOMERS customer expectations through every touch point.
■ Providing an Ownership Experience that Exceeds Customer Expectations
Aiming to provide customers with an A brand maintaining special bond with its customers
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