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Design Standards V Expedia, Inc.(设计标准VExpedia Inc .))
Design Standards V.3
Ex pedia, Inc.
Design Standards | February 2014 | Version 3.0
02 Bra nd Int rod uct io n Bra nd Int rod uct io n 0 3
What t he Ex pedia, Inc. Brand Represents Why Design Standards Are Important
Expedia, I nc. is t he world’s largest travel compa ny, w ith an extensive brand portfolio T he Ex pedia, Inc. identity is an important part of how our brand is perceived by
that i ncludes some of t he world’s leading online travel brands. Our mission is to part ners, investors, consumers, and employees. T his identity also impacts t he
revolutionize trave l t hrough t he power of techno logy. perception of t he premier brands we ow n and operate.
Our portfo lio of brands includes: Ex ®, H®, Expedia® Affiliate
Network , Egencia®, Hotwire®, eLong™, V™, trivago®, Expedia A consistent a pproach to all communications reinforces t he t hemes of local ex pertise,
Local Expert®, Classic Vacations® and Expedia® CruiseShipCenters®. The customer reach, premier brands, and world-class technology t hat supports our brand
com
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