斯坦福大学-行为决策论.pdfVIP

G646: BEHAVIORAL DECISION MAKING Graduate School of Business Stanford University Fall 2007 Professor: Itamar Simonson Littlefield 378; 725-8981 itamars@ Office Hours: By appointment Assistant: Sandra Berg Littlefield 318; 723-4494 Schedule: Wednesday, 2:00-5:00 OVERVIEW The purpose of this seminar is to provide Ph.D.-level coverage of the psychology of judgment and decision making. Although the normative issue of how decisions should be made is relevant, the descriptive issue of how decisions are made is the main focus of the course. In addition to examining prior decision research, my goal in this seminar is to improve your ability to identify interesting research questions, develop effective experiments for testing them, and evaluate and critique research methods. In each session there will be 3-4 articles that will be examined in detail. In addition, for most sessions, there will be additional background readings, which you may want to at least skim before class (and may want to read more carefully later). The discussion articles and the additional readings assigned for each class appear on the following pages. Some changes might be made during the term. Class sessions will involve different components. We will briefly discuss key conceptual issues relating to the topics of the class. We will then discuss the assigned articles in some detail, which will require you to examine carefully the issues and studies presented in each article prior to class. In addition, students, usually working in groups, will identify research ideas and methods for testing these ideas, building on the earlier class discussion. As will be described in more detail in class, students should prepare