5 marginal utility and consumer_powerpoint课件.ppt

Chapter 5;Economic Principles;What is Marginal Utility?;What is Marginal Utility?; ; ; ; ; ; ;EXHIBIT 1 TOTAL UTILITY AND MARGINAL UTILITY DERIVED FROM CONSUMING T-BONE STEAKS (UTILS);Exhibit 1: Total Utility and Marginal Utility Derived From Consuming T-Bone Steaks (utils); ;EXHIBIT 2A TOTAL AND MARGINAL UTILITY;EXHIBIT 2B TOTAL AND MARGINAL UTILITY;Exhibit 2: Total and Marginal Utility; ; ; ;What Is Marginal Utility?; ;French Cuisine and Marginal Utility;EXHIBIT 3 MARGINAL UTILITIES OF CLOTHES AND AMUSEMENT GOODS (UTILS);Exhibit 3: Marginal Utilities of Clothes and Amusement Goods (Utils);EXHIBIT 4 MARGINAL-UTILITY-TO-PRICE RATIOS OF CLOTHES AND AMUSEMENT GOODS (MU/P);Exhibit 4: Marginal-Utility-to-Price Ratios of Clothes and Amusement Goods (MU/P);Marginal-Utility-to-Price Ratio;Marginal-Utility-to-Price Ratio;Marginal-Utility-to-Price Ratio;Marginal-Utility-to-Price Ratio;Marginal-Utility-to-Price Ratio;Marginal-Utility-to-Price Ratio;EXHIBIT 5 COMPARING MU/Ps AFTER A 20-PERCENT- OFF SALE ON CLOTHES;Exhibit 5: Comparing MU/Ps After a 20 Percent Off Sale on Clothes;EXHIBIT 6 COMPARING MU/Ps AFTER A 50-PERCENT- OFF SALE ON CLOTHES;Exhibit 6: Comparing MU/Ps After a 50 Percent Off Sale on Clothes;EXHIBIT 7 THE DEMAND CURVE FOR CLOTHES;Exhibit 7: The Demand Curvefor Clothes;Exhibit 7: The Demand Curvefor Clothes;MU/P Equalization Principle and the Law of Demand;MU/P Equalization Principle and the Law of Demand;MU/P Equalization Principle and the Law of Demand;MU/P Equalization Principle and the Law of Demand;MU/P Equalization Principle and the Law of Demand;MU/P Equalization Principle and the Law of Demand;Are White Rats Rational Consumers?;The MU/P Guide to Auction Bidding;Creating Consumer Surplus;Creating Consumer Surplus;Creating Consumer Surplus;Creating Consumer Surplus;EXHIBIT 8 THE MARKET FOR HORSEBACK RIDING;Exhibit 8: The Market forHorseback Riding; ; ;EXHIBIT 9 CONSUMER SURPLUS ON THE HORSEBACK- RIDING MARKET;Exhibit 9: Consumer Surplus o