Apple.Inc Introduce课件.pptVIP

Apple Computers;Outline;History 1976-1978;History 1978;History 1979-1981;History 1982-1985;History 1986-1990;History 1991-1995;As of January 2005 Apple has introduced the Mini Mac and the iPod Shuffle.;The Apple Mini Mac is a compact desktop computer. It is 2 inches tall and weights 2.9lbs. The Mini Mac starts at $499 and comes standard with iChat AV desktop video conferencing, Mail, Address Book, QuickTime?, iSync, and a DVD Player.;iPod Shuffle;Mac OS X Tiger ;Apple in the Market (as of 4/22/05);Vision Statement (proposed) ;Mission Statement (actual) ; The Apple commitment to excellence is its mission to provide computers and service (2) for people (1) that meet the highest standards of value and reliability. Apple is one of leaders in the computer industry and makes the best-selling computers in the world (7) (3). Apple provides the highest level of quality and value for our customers. Those are timeless fundamentals. We also apply innovative technology to our core business (4) to differentiate ourselves and make our products irresistible to our customers, beneficial to society, and profitable to our company (5). We strive to provide additional opportunities for growth and enrichment of company personnel while maintaining a work environment for all employees (9) that encourages personal commitment and participation in support of achieving excellence. We are committed to being a good corporate citizen, and being openly honest with all of our stakeholders (6). We support activities that help to build common understanding, enhance excellence, and enable people to improve their lives and reinforce their commitment to society (8).;External Audit ;CPM – Competitive Profile Matrix;External Factor Evaluation (EFE) Matrix ;External Summary;Internal Audit ;Internal Factor Evaluation (IFE) Matrix;Financial Ratio Analysis (March 2004);Growth Rates %;EBITD - 5 Yr Avg;Net Worth Analysis;Internal Summary;SWOT Matrix ;SPACE Matrix ;Grand Strategy Matrix ;The Internal-Exter