Balancing Demand and Productive Capacity课件.pptVIP

Balancing Demand  and Productive  Capacity;Fluctuations in Demand Threaten Service Productivity;From Excess Demand to Excess Capacity ;Addressing Problem of Fluctuating Demand;Managing Capacity;Analyze Patterns of Demand;Causes of Seemingly Random Changes in Demand Levels;Managing Demand;Marketing Mix Elements to Shape Demand Patterns;Inventory Demand Through Waiting Lines and Queuing Systems;Queueing;Queuing Systems can be Tailored to Market Segments;Customer Perceptions of Waiting Time;Inventory Demand Through Reservations System;Creating Alternative Use For Otherwise Wasted Capacity;At any moment in time, a fixed-capacity service may face Excess demand Demand exceeding optimum capacity Demand and supply well-balanced at the level of optimum capacity Excess capacity To balance demand and capacity, a firm can: Manage capacity Take no action and let demand find its own levels Reduce demand in peak periods Increase demand when there is excess capacity Inventory demand using wait queuing, and reservation systems