翻译A Coherent Framework.docVIP

A Coherent Framework for Understanding the Importance of Information Strategy to Business Strategy and to Organizational Performance 用于理解信息策略--商业策略-组织绩效的重要性的连贯组织框架 ?2002 Bill Curtis Introduction介绍 Researchers have shown that there is a negative correlation between Information Technology (IT) investments and customer satisfaction.研究人员已经公布了一个在信息技术投资和消费者满意之间的负相关性。 Aligning the firm’s strategy with customer expectations then is the starting point for a proposed framework for understanding the importance of information strategy to business strategy and to organizational performance. 按照顾客的期望调整公司的战略然然后是一个起始点为了一个被提议的框架为了明白信息战略—经营策略—组织绩效的重要性。 Measuring customer satisfaction and balanced scorecard measures form the core of the framework. 测量客户满意度和综合评分卡测量形式是框架的核心。 Vision and strategy align with customer expectations, the competencies of the organization, and how the firm translates these competencies to affect the form of the organization and its performance are discussed. 远见和策略与客户期望看齐，组织的职业素质，和公司是如何将这些能力改变组织形式的和它的性能被商讨的。 The critical role of the CEO and other key managers is examined as well as business culture issues related to IT. CEO和其他管理者的批评角色是和有关IT的企业文化案例一样被检讨。 A framework is proposed that illustrates the continual feedback and iterative process required to sustain an organization’s ability to satisfy its customers. 一个框架被提议阐明这个连续的成果和迭代过程被需要，去维持一个组织的能力去让它的客户满意。 Customer satisfaction and IT客户满意度和信息技术 During 2001, U.S. IT investments exceeded $400 billion, including hardware, software, and processes. 在2001年美国信息技术投资超过4000亿，包含计算机硬件，计算机软件，和流程。 Unfortunately, there is evidence to suggest that companies have failed to maximize their IT investments. 不幸地，有证据表明一些公司未能达到他们的IT投资的最大值。 A study undertaken at the University of Michigan Business School shows that IT investments between 1994 and 2000 seem to have had a negative effect on customer satisfaction scores. 在美国密歇根大学进行的一项研究显示IT投资在1994年到2000年之间在客户满意度成绩方面，看起来有一个消极影响 The study’s authors concluded that the business case linking IT i