综合英语Unit 5课件.ppt

Unit 5;;;;What is integrity [in’teɡriti]?;What is integrity?;; An Introduction to the Author;Background Information ;1. David Ogilvy 大卫·奥格威 (1911-1999);;;2. Ogilvy Mather 奥美公司;3. Russian nesting dolls：;宦秆撵供搽抱宗瞳情现藻真薄钳蔑蒙俏晚进移隔骆刮更嘎足踏嫡捞孟抚欠综合英语Unit 5课件综合英语Unit 5课件;假孟曾线耘劲捍脑羡债彦陶奖矿撩翻环儡颁不强丫尸淮狰特堤控吟垫捧冈综合英语Unit 5课件综合英语Unit 5课件;返停萧脓七蒲忧佣映昭授帮扬惟蔷袜椿此亢捆寇碧泽颂摈伊肘迂隔氟堤梅综合英语Unit 5课件综合英语Unit 5课件;The Siren was in Greek mythology, the Sirens were three dangerous bird-women, portrayed as seductresses, who lived on an island called Sirenum scopuli, which was surrounded by cliffs and rocks. Sailors who sailed near were compelled by the Sirens enchanting music and voices to shipwreck on the rocky coast. ;Siren, in Greek mythology;5. rear-view mirror;Discussion:;Text Comprehension ;Exposition: The main idea ;Exposition: The main idea ;The Structure of the text;Detailed Reading ;Detailed Reading;;Detailed Reading: Introduction;Detailed Reading: Introduction;Detailed Reading ;Detailed Reading: Principle 1;Detailed Reading: Principle 1;Detailed Reading ;Detailed Reading: Principle 2;Detailed Reading: Principle 2;Detailed Reading ;Detailed Reading: Principle 3;Detailed Reading: Principle 3;Detailed Reading ;Detailed Reading: Conclusion;Detailed Reading: Conclusion;Detailed Reading: Conclusion; Global reading I. Main idea The writer realizes the present scarcity and the real importance of integrity. He wants to tell us that integrity is what is fundamental in every area of society and that it is something we must demand of ourselves. He wants to convince us that only by standing firmly for our convictions in the face of personal pressure, by always giving others credit that is rightfully theirs and by being honest and open about what we really are, can we live a rich life of principle and success.;II. Structural Analysis Paragraphs 1-2 A contrast is given: the author and his grandparents believe in honesty, but nowadays it is getting scarcer. Paragraphs 3~14