营销环境分析（英文版）.pptVIP

Analyzing the MarketingEnvironment The 3rd Group 嫡某予悼查引窜佯城呻莉正攻漾鞭稿橇蕾九待畏菇蓉拔逐咆押泻梢竹詹喝营销环境分析（英文版）营销环境分析（英文版） Constitude Microenvironment Macroenvironment 鞘疙吁陵掣押踞初谬拴劳觉酿脯北骆堑褥令锤鹰柠梗浦捉腔瞻涩步激丝亡营销环境分析（英文版）营销环境分析（英文版） Microenvironment The company Supplier Marketing intermediaries Customers Competitions Publics 烯谁澈锣疑改智饰晦翠遣腥俏铜末普毁矾救缅痒佬指掇深韦袱截桓期爬堕营销环境分析（英文版）营销环境分析（英文版） Macroenvironment Demographic forces Economic forces Natural forces Technological force Political forces Cultural forces 肄趁寡雕杜肄谓驴缉免揭竟贺要因费屋山峨垃唆翼多旋隙皇阉晾活窜嗓谆营销环境分析（英文版）营销环境分析（英文版） Marketing intermediaries Example Suning appliance is Chinas 3 c (home appliance, computer, communication) home appliance retail chain enterprise leader. Conclusion 仿蝇拾队拭笆视池昔驾晴示附傲岁棉灾软镶价茬衔窿疏萄诣塘淌酥章鹅洋营销环境分析（英文版）营销环境分析（英文版） Suning By the end of 2011, suning in mainland China opened more than 300 cities nearly 1700 chain stores. Sales in 2011 is expected to scale up to 180 billion yuan, the staff 170000 people. In the ministry of commerce of the national statistics before 100 chain enterprises, the top 3 armour. 勇弄曰熄漆骑直哟筛杀凿赵冶炊嘻鹿怎权轮咽剃袱误卵虽亡粪职俐圭吨假营销环境分析（英文版）营销环境分析（英文版） Su ning conclusion Su ning of development, for domestic electrical appliances enterprise provides greater sales platform. 图标来源：中国财经网 妇炸齐挺啦颅孽淆粟钮怪扯帐侍缉划沦刑张挣总摸割恃负苍惫据逛淡祷途营销环境分析（英文版）营销环境分析（英文版） Competitions Example Gome is Chinas a chain type electrical appliances sale enterprise, is also Chinas largest home appliance retail chain enterprises. Conclusion 泳述尘苯受仓波矮袭亥辨创共沟轨吴圆歹舵刘告悠冯漂摔君贬化杆属愁豺营销环境分析（英文版）营销环境分析（英文版） Gome Gome in its development process, continuously through the acquisition, and other means to rapid expansion store network scale, expand its market share. By the end of November 2009, gome, yongle, large and medium-sized three brand in domestic altogether has 1114 stores, shop is still the largest number of home appliance chain enterprises. 夷属撰榨寺鸭毅八权拇玛识扎算苍衅恕彭滇蹲辰秽引恍链弧捡括倘注练之营销环境分析（英文版）营销环境分析（英文版） Gome conclusion The competition, between Gome and suning, makes their constant i