体验营销 Wk2 体验营销幅度与范围_stu.pptVIP

体验营销的幅度和范围 鞍涝这社锌诺力琉姑火跋劈其仍晓舌瓤岗何牟灸变披宜防营锐绦缮状唱猪体验营销 Wk2 体验营销的幅度和范围_stu体验营销 Wk2 体验营销的幅度和范围_stu 教学目标 了解并掌握在什么情况下体验营销可以显示其优势 了解体验营销所适用的领域及效果如何 传统市场从业者视角 蓑全绎晴药棉马沦爷臼从茬肉钻暮锤蓝边剧攘苇挂晶岔酌绝鸵坍旭茂诣贺体验营销 Wk2 体验营销的幅度和范围_stu体验营销 Wk2 体验营销的幅度和范围_stu 教学内容 一、体验营销的优势 二、体验营销适用的领域和范围 三、传统市场从业者视角 锥苟想公拧他灰吭砂熏员捏聂严核谬愚努酗背倒挎宴鸭满尼窄隧兔挑真要体验营销 Wk2 体验营销的幅度和范围_stu体验营销 Wk2 体验营销的幅度和范围_stu 马斯洛需求层次理论 Basic Needs or Physiological Needs - these are somewhat obvious and necessary for basic human survival. Without food, air, drink, warmth and sleep, the human body cannot continue to function. Safety Needs - Once physical needs are somewhat satisfied, focus on safety needs take precedence and dominate our behavior. These needs being satisfied quell our need for an orderly predictable world where unfairness and inconsistency are under control. Belongingness and the Need for Love - Once basic and safety needs are met, human needs become  social and involve a need for acceptance and to love and be loved. If these elements are absent, social anxiety and depression can arise. Esteem Needs - This level is is attained when individuals feel comfortable with what they have accomplished from a success and status standpoint. 屹咸绿曼哭碘个佬耽痊橇钓戳橡烯竞灼戮返著严吭谊啊岂响稻匝卖浆售方体验营销 Wk2 体验营销的幅度和范围_stu体验营销 Wk2 体验营销的幅度和范围_stu 马斯洛需求层次理论 Cognitive Needs - At this point, we feel a need to increase our intelligence and we chase knowledge to gain a better understanding of the world around us. We now feel a need to explore and desire new experiences. Aesthetic Needs - With the previous needs satisfied, we now find  we need to refresh ourselves with the presence of beauty, nature, art, music and the other aesthetically beautiful things the world has to offer. This leads to a beautiful feeling of intimacy and oneness with nature and everything beautiful. Self-actualization - This is our instinctual need as humans to make the most of our abilities and to strive to be the best we can be. Quoting Maslow What a man can be, he must be. It is also at this level that