教学PPT Chapter 13课件.pptVIP

Business English Reading Courseware;Chapter 13 ;单元教学目的;本章阅读技巧提示; 常见归纳标题的问题类型有：1. Which of the following would be suitable as title for the passage you have just read?2. What should be the best title for this passage?3. The good title for the passage would be……; Step One; In June 2011, with much fanfare, IBM will celebrate its 100th birthday. Big Blue is a rare example of corporate survival: few companies last that long, and at times it didn’t look as if IBM would either. Its secret is not resilience alone, but an ability to reinvent itself. ; As Lou Gerstner recounted in his bestseller, “Who Says Elephants Can’t Dance?”, he brought the firm back from the brink after he became its chief executive in 1993 by shifting its focus from selling hardware to selling services. ; Since Mr. Gerstner left, IBM has reinvented itself again—this time in how it is run as much as in what it sells—with the result that it will mark its centenary as a role model for what a company needs to be to prosper in the second decade of the 21st century. ; No doubt some big, dull companies will do well in 2011. And some nimble small ones will sprint past slower incumbents. But the biggest winners will be companies that can combine the advantages of scale with the agility to respond to fast-changing market conditions. ; These firms will not necessarily be 100 years old, or anything close: Google and Facebook aren’t even corporate teenagers, yet they have that scale-agility combination that will serve them well. ; Nor will they necessarily be from Armonk, New York, or even from the rich world—India’s Tata group, for example, has not only built on its already impressive scale but has developed greater agility during the recent global economic crisis. ; But IBM will be one of them, for sure, along with some other venerable household names, including General Electric (GE), Procter Gamble and Wal-Mart.; Agility is essential because technology continues to