对我国农村实施绿色营销理论的探讨.docVIP

　　对我国农村实施绿色营销理论的探讨 --对我国农村实施绿色营销理论的探讨 摘 要 绿色营销是一种能辨识、预期及符合消费的社会需求，并且可带来利润及永续经营的管理过程。随着经济的发展，人们的生活水平和生态意识都得到了进一步提高，对“绿色消费”提出了更高的要求。绿色营销是一个崭新的营销模式，能够适应可持续发展的要求、满足人们的健康消费心理。从农村实施绿色营销的要点问题入手，文章第一章引言部分分析了国内外绿色营销理论的发展，其中介绍了绿色营销的相关理论和发展历程，探讨了我国农村实行绿色营销战略的现状，基于国内外的对比视角研究了绿色营销在农村的实施状况；第二章分分析了农村绿色营销中的常见问题，分别从政府的宏观控制和微观的现实角度进行了深入探讨，指出了农村推行绿色营销的典型问题；第三章基于系统理论观念，探究了农村绿色营销的必要性，从农村可持续发展角度、克服绿色贸易壁垒的内在要求、促进农村发展的必备条件等几个方面进行了论证；第四章制定了农村绿色营销的具体对策措施；第五章对农村绿色营销进一步深化，对其向深绿色的发展进行了展望。本文系统性研究了农村实施绿色营销的核心要点问题，对于农村绿色经济带动农村整个产业的发展具有一定的贡献性意义。 关键词：农村；绿色经济；必要性分析；实施对策；展望 Abstract Green marketing is a management process eet the consumer expectations and needs of the munity, bring profits and sustainable business. arketing important issues, the first part of the article analyzes the development of domestic and international green marketing theory, ent of the theory and history of green marketing and discusses the status of rural practice green marketing strategy, based on domestic and international parative perspective explores the green marketing in status of implementation of rural areas; the tsecond part of the rural green marketing FAQ, respectively, from a practical point of government macro-control and microscopic depth discussion, pointed out the typical problems of rural implementation of green marketing; the third part based on systems theory concepts, explores the necessity of rural green marketing, from several aspects of sustainable development from the perspective of the village, to overe the inherent requirements of the green trade barriers, promote rural development and other prerequisites onstrated; part fouth developed a rural green marketing specific countermeasures; part fifth on rural green marketing to further deepen its prospected to dark green development. The article systematic studied the core elements of rural green marketing, e significance contribution for rural green economy to promote the development of the rural industry. Keyy; necessity analysis; the implementation of