旅游市场营销英文版.ppt

Marketing for hospitality and tourism Chap 2 Analyze the marketing enviroment Chapter 3 Analysis of Marketing Environment Know your enemy and know yourself, and in a hundred battles you will never be in peril. — SUN-TZU 1.What is tourism marketing environment The multi-level , correlative, dynamic systemic construction consisted of the internal and external actors and forces that affect the tourism industry’s marketing activities and objectives to performance. 是指影响旅游企业市场营销活动及其目标实现的各种内外因素所构成的多层次、相互关联和不断变化的结构系统 The Marketing Environment The marketin