杉杉渠道再次变革要成功还是要失败（Shanshan channel again change or to fail to be successful）.docVIP

杉杉渠道再次变革要成功还是要失败（Shanshan channel again change or to fail to be successful） Shanshan channel reform began in 1999, the success or failure of the industry: the failure of Public opinions are divergent. according to contrast with the brand in all kinds of data Chinese men in recent years in the field of statistics from sales ranking, Shanshan has slipped from the original Chinese market in the first place, so that outside now three, channel management and disorder to make noise people believe that this is the act of Shanshan wind; and successful theory is derived from the attack of Shanshan channel after the reform, in a short span of three or four years, and the rise of Shanshan has been produced by the traditional garment processing enterprises to enhance capital operation by the garment industry in the brand group, which is the successful transformation of operation and the strategy in 1999 for the restructuring of the starting point of the channel. In a word, in this debate all attention had been directed towards a focus on -- the channel, so in the end is Shanshan right, or wrong? Before addressing this question, we first analyze from three points to Shanshan enterprise survival state: Market adaptability of products As we all know, Shanshan which started products are men, if the more accurate: Shanshan was able to fully benefit from the rapid growth in 90s Chinese consumer market commercial progress, products become necessary to dress suit every man. Therefore, suit products has become the only power to obtain market profits, Shanshan to win market. When the Chinese clothing consumer groups gradually mature, the production of similar products brand enterprises and the influx of the market has started to enter the saturation period, although the sales volume is still improving, but the growth rate and profit margins have declined significantly, some economically developed city and even had a negative growth in the late 90s, Chinese mens market actually began to s