深度分销与渠道变革中的七大症结（Seven key problems of deep distribution and channel change）.doc

深度分销与渠道变革中的七大症结（Seven key problems of deep distribution and channel change） Primer: A foods plans deep distribution, prepares employees for a terminal shop in a region to address the growing competition and the growing decline in channel operations. The company attaches great importance to this matter, even the general manager of sales are several times the market research team will repeatedly seminar, even invited some industry experts to discuss the depth of distribution channels and how to enter the market. After the implementation of the deep distribution plan, the tasks are arranged, cost applications, personnel recruitment, interviews, training, job, visit...... Two months down, sales did not improve, the market pattern has not changed, the competition ability has not been improved, the organization operational status or the original operational status, not only so, more let a person regret one thing they reflect the reform has not yet been successful is not only them, even the old business personnel more and more more personnel than work available! B company is one of the well-known domestic dairy enterprises, set up a new division to sell yogurt, the Department from the Department of liquid milk of some backbone took over, and because the product profit than the original liquid milk products, the future competition will be more intense, so put more costs to channel. Sinking to a large area of operation, the implementation of the depth distribution. However, although the division is mainly composed of backbone enterprises, they are the original dealer management and operation mode of the main implementation, have some understanding of the strategy and the system of the depth distribution, but few know that this kind of reform and innovation is how to start! Depth distribution operation methods, systems and other data, a large number of networks, but there is no depth of distribution introduced by the fulcrum of the content: deep distribution organizational ad