渠道霸主起飞 价值链上准确定位,实现跨越（Channel hegemony take-off, accurate positioning of the value chain, to achieve leapfrog）.doc

渠道霸主起飞 价值链上准确定位,实现跨越（Channel hegemony take-off, accurate positioning of the value chain, to achieve leapfrog） How high the heart is, how high we can climb. The preface First, go beyond competition and be the overlord of the channel The simple dealer brand is the channel of group development to a certain stage of the inevitable trend, but also the inherent demand to realize dealer profit maximization, this also proves the only people to rise above the common herd gain higher returns! In many famous international brands, such as Procter Gamble, Motorola, Samsung, Nestle beauty, each one will have more than 5 top distributors, such as Shanghais Nanpu food company, Tianyin communications, Guangzhou eagle, Guangzhou Guangxin and so on, these dealers have hundreds of thousands of from the initial start-up, development one million the current annual sales of hundreds of millions, billions, billions of large scale, even more than some domestic Brand Companys annual turnover. When the new sales director is in place, the general manager will pay special attention to that, in addition to a certain number of dealers, the other can be adjusted in accordance with the needs! Why does the general manager have such a preface? In the final analysis, although these dealers still belong to the companys dealers, but it has long been not the general sense of the dealer, but the dealer in the leader! These dealers from a certain sense has become a channel overlord, popular point is that super dealers, or dinosaur dealers. Of course, their sales area is not a region or a city, like Guangzhou Tianying, telling communications, they are mobile phone brand in the subcontractor, their function is equivalent to the Brand Companys marketing headquarters or marketing company, has a very professional and strong channel operation ability, market planning and promotion, including customer service service ability. To some extent, important suggestions for market research and product function, quality