索尼痛失的收购苹果公司良机（SONY lost the opportunity to acquire Apple Corp）.doc

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索尼痛失的收购苹果公司良机（SONY lost the opportunity to acquire Apple Corp）.doc

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索尼痛失的收购苹果公司良机（SONY lost the opportunity to acquire Apple Corp）

索尼痛失的收购苹果公司良机（SONY lost the opportunity to acquire Apple Corp） SONY lost the opportunity to acquire Apple Corp In May 9th, SONY announced earnings for the previous fiscal year, after 4 consecutive losses, SONY for the first time to achieve the full fiscal year earnings. In the last fiscal year, SONY sales revenue of 68009 yen, an increase of 4.7%, net profit reached 43 billion yen. However, the data for SONY is just the first step out of the woods. Why engineers paradise become stubborn pronoun? Why diversification become a failure? Can SONY Nirvana reborn? In late April of this year, SONY has just withdrawn from Shinagawa Technology Center under the background of global wealth, west media cluster, visit the top 500 reporters into the SONY headquarters in Tokyo. Fortune SONY ranks eighty-seventh in the world Sony Corp is one of the leading civil and professional audio-visual products, game products, communications products, core components and information technology in the world. Its achievements in music, film and television, computer entertainment and online business have made it the worlds leading electronic and entertainment company. At present, Sony Corp has established subsidiaries / factories in more than 120 countries and regions worldwide, and 70% of the groups sales come from other markets outside japan. In fiscal year 2012, SONY achieved sales revenue of 6 trillion and 800 billion yen, an increase of 4.7%; net profit of 43 billion yen, ranking eighty-seventh in the fortune 500. This is the first time in nearly 5 years, SONY net profit for the first time. SONY Toshiba fight in the mud Even if it has not produced obvious innovations for years, SONYs actions will still attract worldwide attention. There is no reason why, because SONY does have a lot of technology products that changed the world, and it has touched the world for more than 60 years. When we spoke to Higuchi Kiyoxiu, an economics professor at the Waseda University, SONY said: technology and eng