论我国保险营销渠道运营模式创新策略（Innovation strategy of insurance marketing channel operation mode in China）.docVIP

论我国保险营销渠道运营模式创新策略（Innovation strategy of insurance marketing channel operation mode in China） * on Chinas insurance marketing channel operation mode innovation strategy * of an enterprise, marketing channel mode of operation strategy can best reflect its marketing strategic thinking, marketing channels, the choice of the mode of operation is in fact the market coverage and occupation mode choice is one of the key elements of the marketing decision. Similarly, it is very important for insurance companies to establish a scientific and reasonable insurance marketing channel operation mode. I. current types and status quo of insurance marketing channels in China (1) the types of insurance marketing channels in China; At present, Chinas insurance companies are using the following three main marketing channel mode of operation: one is direct type, namely through the company in the series of field staff to carry out business, insurance and group insurance sales projects, sales staff in the enjoyment of basic salary and benefits according to the sales performance extraction fee, in general, above the channel business accounted for roughly 20% of total business; two is silver and post type, namely by signing the agreement with the Bank of postal agents and industry and other sectors, through agents and industry network to carry out insurance business, the main sales of personal insurance products (dividends over the past few years, with 5 years of payment business, now pay attention to sales of long-term personal business and risk protection products), silver postal agents and industry according to the business volume extraction fee, about the channel business accounted for roughly 25% of total business is three; People marketing type, that is, through personal insurance agents for decentralized personal customers to sell personal insurance products, such channels generally account for more than half of the total business. From the business scope and profit contribution of t