- 1、本文档共13页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
mp3市场竞争战略(MP3 market competitive strategy)
mp3市场竞争战略(MP3 market competitive strategy)
I. competitive strategy of MP3 Market
2003 MP3 market sales of 130-170 units, 04 years, MP3 market growth of about 70%, while 2005 MP3 market competition is hot year. In the Beijing market as an example, the common brand: Samsung iRiver MPIO MSC JNC KC LG DD KDL trueli ## hip-hop Hyunwon Lenovo Neumann Apple Tongfang ANN Meng Tian from ARCHOS HLD Zino jhyps bes. Below 1000 yuan low end product competition is intense, small manufacturer is numerous, profit is not high. And 1000-2000 of the high-end market by several major vendors accounted for most of the market share: patriots, IRIVER, Samsung, JNC, MSC and so on. According to CCID statistics, MP3 43% market share by top manufacturers occupy 57% market share, while most of the occupied by brand-name manufacturers. Traditional IT companies, such as DELL, HP, and traditional home appliance companies such as SKYWORTH, will join the MP3 market competition.
In the increasingly intense market competition, the manufacturer of MP3 resources, channels, technology and product performance convergence, brand awareness, market operation, channel design, service, price and appearance design, will become the consumer to choose the product key.
Two, the market competition strategy (market brand must have a clear theory, as a guide, in order to produce the right behavior)
In the severe competitive environment, it is necessary to formulate a complete and unique market competition strategy, find the core competitiveness of enterprises, and form a unique brand competitiveness. Before formulating the market competition strategy, we should first make clear the advantages and disadvantages of the enterprise itself, and the position and competitors in the market.
Alternative overall market strategy:
1., the strategy of differentiation is the leading strategy
2. product design differences
3., provide service differences: such as pre-sales consulting, after-sales service, and so on
4. additional pro
您可能关注的文档
- joo1(joo1).doc
- java面试纠错题目大全(Java interview error correction topics).doc
- jorinde and joringel(jorinde和joringel).doc
- js document对象(i document对象).doc
- jdbc 访问各种数据库 url 语法(总结篇)(JDBC access various database URL syntax (summary)).doc
- java面象对象编程(Java object like programming).doc
- jsp input限制输入(JSP input restrict input).doc
- js语句及语法(JS statements and syntax).doc
- juniper基本配置入门(Introduction to basic configuration of juniper).doc
- js语法(JS syntax).doc
- 江苏省灌云高级中学2023-2024学年高三上学期第一次月考地理试题含答案.docx
- 备战2024年高考物理一轮重难点复习 第十三章 近代物理.docx
- 江苏省高邮市一中2021-2022学年高三上学期第一次月考语文试题(原卷版).docx
- 江苏省华罗庚中学2023-2024学年高三上学期12月阶段检测数学试卷含答案.docx
- 江苏省海门中学2023-2024学年高三上学期第一次调研考试地理试题及答案.docx
- 备战2024年高考物理一轮重难点复习 第九章 恒定电流.docx
- 江苏省高邮市2023-2024学年高三下学期3月学情调研数学试题含答案.docx
- 备战2024年高考物理一轮重难点复习 实验十一:探究影响感应电流方向的因素.docx
- 备战2024年高考物理一轮重难点复习 实验三:验证平行四边形定则.docx
- 备战2024年高考物理一轮重难点复习 第十四章 光.docx
文档评论(0)