mp3市场竞争战略（MP3 market competitive strategy）.doc

mp3市场竞争战略（MP3 market competitive strategy） I. competitive strategy of MP3 Market 2003 MP3 market sales of 130-170 units, 04 years, MP3 market growth of about 70%, while 2005 MP3 market competition is hot year. In the Beijing market as an example, the common brand: Samsung iRiver MPIO MSC JNC KC LG DD KDL trueli ## hip-hop Hyunwon Lenovo Neumann Apple Tongfang ANN Meng Tian from ARCHOS HLD Zino jhyps bes. Below 1000 yuan low end product competition is intense, small manufacturer is numerous, profit is not high. And 1000-2000 of the high-end market by several major vendors accounted for most of the market share: patriots, IRIVER, Samsung, JNC, MSC and so on. According to CCID statistics, MP3 43% market share by top manufacturers occupy 57% market share, while most of the occupied by brand-name manufacturers. Traditional IT companies, such as DELL, HP, and traditional home appliance companies such as SKYWORTH, will join the MP3 market competition. In the increasingly intense market competition, the manufacturer of MP3 resources, channels, technology and product performance convergence, brand awareness, market operation, channel design, service, price and appearance design, will become the consumer to choose the product key. Two, the market competition strategy (market brand must have a clear theory, as a guide, in order to produce the right behavior) In the severe competitive environment, it is necessary to formulate a complete and unique market competition strategy, find the core competitiveness of enterprises, and form a unique brand competitiveness. Before formulating the market competition strategy, we should first make clear the advantages and disadvantages of the enterprise itself, and the position and competitors in the market. Alternative overall market strategy: 1., the strategy of differentiation is the leading strategy 2. product design differences 3., provide service differences: such as pre-sales consulting, after-sales service, and so on 4. additional pro