摩托车业渠道攻略（Motorcycle industry channel introduction）.docVIP

摩托车业渠道攻略（Motorcycle industry channel introduction） Introduction: Since the opening up of Chinas market economy, the channel has become a battleground in the upstream industry chain of various industries. To some extent, there is a market with channels! With the market economy becoming more and more mature, this trend is more obvious! The results of the game from the home appliance industry, Gome, Suning and other powerful terminal and the home appliance manufacturing industry, to channel giants of western developed countries such as Wal Mart, Carrefour, metro control and BESTBUY on the upper reaches of the manufacturing industry, we feel the great power of channel members! There is no doubt that when the channel giant once mastered the right to speak of competition, the market competition in any industry will change dramatically! For manufacturing enterprises, the advantage from the channel is not a core advantage, not a strategic advantage, but a tactical advantage! But manufacturing joint venture brands and foreign oriented than when no brand, technology and relative price advantage, channel has become the last card to local manufacturing enterprises to participate in market competition! Manufacturing enterprises should be aware of the phase of this competitive advantage. This stage is the time required for the market to recognize the brand! Therefore, in the long run, brand and technology are still the only way out for market competition! What we need to do in the short run is how to strengthen our channels! I. The current situation and crisis of channel development of local enterprises in China In 2004, Chinas motorcycle continued to develop rapidly in 2003, and its production and sales exceeded the 16 million mark, becoming a global recognized motorcycle manufacturer! There are nearly 3 million people engaged in motorcycle industry (including related industries), fixed assets 23 billion 800 million yuan, 80 thousand sets of major equipment, production area of 1