回归客户关系管理的本质——关系（Return to the essence of customer relationship management relationship）.docVIP

回归客户关系管理的本质——关系（Return to the essence of customer relationship management relationship） In the past twenty years, people are fond of relationship marketing manager. To build a relationship with the one and only the customer data, and earned a pours, this opportunity is very tempting. Therefore, enterprises are investing in customer relationship management system, in order to quantify the value of the transaction. However, a lot of customer relationship management system are: according to put fine timber to petty use oil and water, to give the customer classification. This might be related to the profitability of enterprises, but the enterprises from mass marketing to the one to one marketing transformation did not play what practical effect. Customer relationship management has developed into clients earnings management, this behavior can only consider the customer benefits to the enterprise and the cost, no consideration is given to the customer why to establish business relations with your business and brand, and establish the relationship with what way. The another angle to see the manager, if people are willing to think more deeply about the importance of customer relationship management and he played in the opportunity in front of you. As long as the eyes of a relationship, can itself icing on the good relationship, a relationship can be not so good. The principle: give your customers as a person. Customer relationship management system today is always the customer as consumers view, view the history of buying them, figuring out how to save cost. Although the image acquisition and maintenance costs, cross selling, customer lifetime value and other indicators can provide some suggestions about how to more profit for the enterprise, but it ignores the customer first and the most important identity, that he is a person, not just consumers. Only pay attention to purchase data and pay attention to each customers ideas, feelings, pay attention to their concerns, conc